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Abmora

Feature

A CRM that builds itself from your email

Mora creates a record for everyone who emails you, sorted into clients, prospects, personal, and marketing, and keeps each one current from the mail itself. No forms, no data entry, no CRM that goes stale the week after you set it up.

The problem

What gets lost today

Most CRMs fail for the same reason: they ask you to enter and maintain the data by hand. You add a client, then never update the record, and six months later it's a name and an email address attached to nothing useful.

Meanwhile, the real history of the relationship, every request, every promise, every deadline, is sitting in your inbox where you can't see it as a whole.

How Mora solves it

A better way to handle it

Mora reads your mail and builds the client record for you. Each account gets an AI-written brief, a snapshot of the current focus and suggested next action, and a health badge that tells you whether the relationship is on track, at risk, or gone quiet.

Because it's built from email, it stays current on its own. Relationship vitals show how fast a client typically replies and how often you're in touch. Open asks list what they've requested, one tap to make each a task. An owe-reply indicator tells you who owes whom, and for how long.

Step by step

How it works in practice

  1. 01

    The directory builds itself

    Mora creates a record for everyone who emails you, sorted into clients, prospects, personal, and marketing, grouped by company.

  2. 02

    Each record stays current

    An AI brief, a current-focus snapshot, and a suggested next action are refreshed from the client's mail, with no data entry from you.

  3. 03

    You see the health at a glance

    A badge shows on-track, at-risk, or gone-quiet. Vitals show reply time, cadence, and freshness. A deadline radar surfaces what's coming.

  4. 04

    You act from the record

    Turn an open ask into a task, send a status update, set account-specific AI rules, or add a note, all from the client page.

What you get

Specific capabilities

  • A client directory that builds itself from your mail
  • Sorting into client, prospect, personal, and marketing, grouped by company
  • Per-client AI brief, auto-refreshed from their email
  • Snapshot: current focus plus suggested next action
  • Health badge: on-track, at-risk, or gone-quiet
  • Relationship vitals: reply time, cadence, and freshness
  • Open-asks ledger, one tap to turn each into a task
  • Owe-reply indicator: who owes whom, and for how long
  • Custom fields, aliases, merge-with-undo, follow-up scheduling
  • Per-client AI controls, CSV import and export

In practice

A real example

You open a client you haven't touched in three weeks. Mora tells you the relationship is at risk, that they're waiting on a proposal you promised, that they usually reply within a day but you owe them one now, and suggests what to say next. You didn't enter any of it.

Who it helps

Any business that manages ongoing client relationships through email and has never kept a CRM current: consultants, agencies, professional practices, and client-service teams.

You stay in control

It proposes, you decide

  • Mora suggests notes and next actions; you decide what to keep.
  • Every AI-written brief is grounded in the client's real mail.
  • Merge, edit, and custom fields are yours to manage, with undo.
  • Per-client rules let you set tone or urgency for specific accounts.

Questions

About this feature

Do I have to enter client information?
No. Mora builds the directory and each record from your email. You can add custom fields and notes, but the base record fills itself.
Does this replace a big enterprise CRM?
It's a more automatic client-management system for businesses that already run through email. If your relationships live in your inbox, it fits the way you work rather than adding a system to maintain.
Can I import or export my contacts?
Yes. Mora supports CSV import and export, plus aliases and merge-with-undo for tidying duplicates.

Related features

Built for

See what your business looks like when the inbox organizes itself.

Connect Gmail, give Mora a few minutes with your recent mail, then open Clients and Tasks. Request access and we'll set you up.

Request early accessSee the whole product