Skip to content
Abmora

Solution

For service businesses that catch the work in their inbox

When you run a service business, the next job, the schedule change, and the follow-up all arrive by email between everything else you're doing. Mora reads that mail and turns it into tasks, dates, and client records so the details don't slip while you're on the job.

The problem

What gets lost in email

You're often doing the work, not sitting at a desk. Email comes in during the day, and by the time you're back at a keyboard, the request to reschedule, the question about a quote, and the deadline someone mentioned have blurred together, and something gets missed.

Customer history, what they asked, what you quoted, when you last spoke, isn't written down anywhere except the thread, so repeat customers feel like starting over.

How Mora helps

From inbox to organized work

Requests become tasks and dates

Mora reads incoming mail, turns the requests into tasks with due dates, and surfaces scheduling and deadlines onto the calendar with reminders that fire.

Customer records that fill themselves

Every customer gets a record built from their email, so a repeat request comes with the history attached.

Follow-ups that don't slip

Mora tracks what customers are waiting on and what you promised, and drafts a nudge when a quote or job has gone quiet.

Fast replies in your voice

Replies are drafted for you to review, so a customer question gets answered even on a busy day.

Why it fits

Different from a generic CRM or task manager

Most CRMs assume a salesperson at a desk entering data. A service business doesn't work that way. Mora builds the customer record from email so there's nothing to sit down and maintain.
A calendar or task app is one more thing to update by hand. Mora fills them from the mail you're already getting, so the schedule and the to-do list keep themselves current.

A realistic workflow

How a single email plays out

A customer emails asking to move Thursday's job to next week and whether you can also quote a second project. Mora reschedules the task, updates the calendar with a reminder, creates a task to send the new quote, and updates the customer's record. You confirm the reply it drafted from your phone.

Questions

Mora for service businesses

Does it work on my phone?
Mora is a web application that works well in a phone browser, which suits running a business away from a desk. There's no native app yet.
Do I need to be technical to use it?
No. You connect Gmail, and Mora does the organizing. It's built for business owners, not for technical users.

See what your business looks like when the inbox organizes itself.

Connect Gmail, give Mora a few minutes with your recent mail, then open Clients and Tasks. Request access and we'll set you up.